Welcome to Marin Software

GIVING YOU THE TOOLS TO EXPAND YOUR BUSINESS

Improving account manager productivity is often a top initiative and concern for many agencies. Marin helps agencies run their business more efficiently; typically doubling the number of accounts a search marketer can manage, while maintaining high levels of client satisfaction with tools for improving responsiveness.

Prior to deploying Marin, agencies spend 60-80% of their working hours fine-tuning bids, building reports and updating campaigns with keywords and creatives. Using Marin Search Marketer®, they reduce time spent on bidding, reporting and campaign management by as much as 80%, while simultaneously improving margins.

These agencies realized dramatic productivity gains because they adopted Marin for all day-to-day SEM activities. Marin’s intuitive interface, comprehensive workflows, and extensive documentation allowed agency employees to rapidly learn the application, regardless of experience level. As a result, agencies of any size can quickly roll out Marin across all employees and accounts, seeing immediate increases in productivity. Some additional features geared towards agencies include:

RAPID
ONBOARDING

Agencies need to onboard new clients to a SEM platform quickly, without disrupting URL structure or abandoning their existing tools. Marin reads the existing URL structure to maintain Quality Score, offers a bi-directional interface to the publishers, and helps with bid optimization and reporting from day one. New clients can be onboarded to Marin in just hours instead of weeks, as is the norm.

ANALYTICS-TO-ACTION
INTERFACE

Search marketers spend much of their day juggling Excel, Adwords Editor, and the publisher’s ad centers, looking for out-of-band keywords, then logging into the appropriate tool to take action. Marketers use Marin’s unique Analytics-to-Action interface to quickly analyze data and take the appropriate action, all from the same screen. This saves time, reduces errors and increases the search marketer’s job satisfaction.

CLIENT-READY
REPORTING

Marin Composite Reports compile any mix of data from multiple publishers, accounts, campaigns, ad groups, creatives, and keywords into attractive, client ready reports. For larger clients- agencies dedicate extensive resources building complex Excel reports and these templates can continue to be used with Marin. Our web service integration pulls real time data into your existing Excel reports, reducing manual processes, errors and enabling more frequent and accurate client reporting.