Welcome to Marin Software

MAKING YOUR BUSINESS MORE MANAGEABLE

Retail search marketers outperform their competition by maintaining keyword sets for all SKUs across all publishers, maximizing profit and revenue dollars. A compelling website is no longer sufficient; you must find and justify all the relevant traffic you can attract and weed out the non-converting clicks to pay for it.

At the same time, new products and promotions make staying ahead of seasonal changes nearly impossible. Marin helps retailers maintain coverage for all SKUs and all publishers by building out keywords and creatives for new brands and seasons, and then organizing and deploying campaigns for promotions and holidays.

In addition to campaign management tools for keyword coverage, Marin’s bi-directional API synchronization allows Google, Yahoo and MSN account managers to update your campaigns in their respective ad centers and Marin synchronizes to those campaign changes. Some additional features geared towards retailers include:

ANALYTICS-TO-ACTION
INTERFACE

Search marketers spend much of their day juggling Excel, Adwords Editor, and the publisher’s ad centers, looking for out-of-band keywords, then logging into the appropriate tool to take action. Marketers use Marin’s unique Analytics-to-Action interface to quickly analyze data and take the appropriate action, all from the same screen. This saves time, reduces errors and increases the search marketer’s job satisfaction.

UNDERSTAND ALL OF YOUR CONVERSIONS

For retailers, e-commerce still represents less than 5% of total US sales. However, 35% of all retail sales are influenced by the Internet. Marin understands and monetizes each visit intelligently, tracking and bidding on catalog or newsletter requests, site registrations, store locators, even offline conversions. And Marin’s progressive lookback bidding means that high-volume terms can react quickly to segment changes without disrupting the “long tail” terms.

LEVERAGE
YOUR BRAND

For some retailers, there is an opportunity to allocate available spend from product centric and brand terms to generic terms. This allocation can maximize useful traffic, increasing profit and revenue dollars. Marin provides easy-to-use tools to analyze and act on the tradeoffs between brand and generic terms.