Welcome to Marin Software

BEAT THE COMPETITION WITH OUR ROBUST FEATURES

Many affiliates today are looking for ways to gain an edge in an increasingly competitive market. Affiliate marketers succeed by discovering and tapping into profitable niches in a vast auction landscape. This approach requires using very large keyword sets backed by robust analytics. Marin Search Marketer® addresses the unique needs of affiliates, driving better performance through improved flexibility, speed and bid optimization.

Marin's flexibility in URL design and management accommodates tags from multiple ad networks. As an enterprise class application, Marin Search Marketer ® is able to rapidly upload huge data sets such as 100k row sheets to multiple publishers without submitting separate requests. Additionally, bids are optimized to accommodate daily fluctuations in conversion rates in a way that keeps publisher API charges to a minimum.

SOPHISTICATED BIDDING

Marin provides a bidding solution controlled by the economics of your business with a different approach for high, mid and low volume terms. Marin bids high-volume terms aggressively, increasing revenue and profit. Mid-volume terms are bid on a rules basis, using the keyword's click, cost, and conversion data. Low-volume keywords are bid by leveraging data from related terms, accurately predicting a keyword's future performance and fine tuning the bid as click data accrues over time.

TESTING ALERTS

Marin alerts are a key time and money-saving feature for performance search marketing, especially in a testing environment. Through a single interface, the end user can set automated monitoring for key performance metrics across all publishers, watching for a sudden drop in conversion rate, disapproved copy, inactive keywords and more. The user is then able to quickly react and resolve any testing issues accordingly.

QUALITY SCORE MANAGEMENT

Quality Score has a pervasive influence on CPC, average position, and profit dollars, particularly for affiliate marketers with limited brand equity. Marin integrates to the latest version of the publishers’ APIs, providing detailed Quality Score data across all keywords. By using these Quality Score reports, users can further segment groups and maximize performance for all campaigns.