CAMPAIGN MANAGEMENT

Marin Search Marketer provides a single interface to create, manage, and optimise paid search campaigns, ending the time-consuming task of visiting individual ad centers. Continuously updated business logic frees online marketers from tracking individual search engine features and rule changes.

The Marin cross-publisher campaign-management functionality aggregates revenue and cost data, providing a central point for import/export and bulk updates. Complete ad text support allows advertisers to quickly and easily create, compare and adjust creative copy.

Analytics-to-Action Interface
Search marketers spend much of their day juggling Excel, Adwords Editor, and the publisher’s ad centers, looking for out-of-band keywords and then logging into the appropriate tool to take action. Marketers use Marin’s unique Analytics-to-Action interface to quickly analyse data and take the appropriate action – all from the same screen. This saves time, reduces errors and increases the search marketer’s job satisfaction.

URL Management
URL generation is a seamless task when updating new keywords. Marin Search Marketer® automatically builds logical URLs and groups new keywords based on the original account/campaign structure. In addition, these new keywords get smart bids, based on data from related keywords. An undertaking that used to take hours now can be completed in minutes.

Quality Score Management
Quality Score has a pervasive influence on CPC, average position, and ultimately profit dollars. Marin integrates to the latest versions of the publishers APIs, allowing you to see detailed Quality Scores across all keywords. By using these Quality Score reports, users can further segment groups and maximise performance for all campaigns.

Cross Publisher Bulk Uploads
Marin is able to rapidly upload huge data sets (such as 100k row sheets) to multiple publishers without requiring parsing. The correct URLs are then automatically generated at the keyword level.

Campaign Scheduler
Campaigns that launch in coordination with promotions or holidays need to be built in advance, and then launched at the appropriate time. Using our robust creative and keyword-management tools it’s easy to build and schedule those campaigns. When the day of the promotion arrives, the entire campaign launches with the push of one button.

BID OPTIMISATION

Marin Search Marketer includes a patented optimiser designed to maximise results across a wide range of goals. We've found that our typical customer has improved their financial performance by 20% or more. The keyword-level bidding system uses advanced statistics to evaluate past performance for both high and low-volume keywords. Unlike solutions using closed, “black box” bidding, Marin Search Marketer features an open, flexible algorithm affording the search marketer complete transparency in how bids are calculated. Furthermore, calculated bids appear as recommendations, allowing the marketer to gain a comfort level with the bid computations before pushing live to the publishers.

Bid Management:
Marin provides a bidding solution controlled by the economics of your business with a different approach for high, mid and low-volume terms. Marin bids high-volume terms aggressively, increasing revenue and profit. Mid-volume terms are bid on a rules basis, using the keyword's click, cost, and conversion data. Low-volume keywords are bid by leveraging data from related terms, accurately predicting a keyword's future performance.

Bid Preview
Marin Search Marketer® features an open, flexible algorithm that shows all intermediary computations made to reach the calculated bid. Furthermore, calculated bids appear as recommendations, allowing the marketer to gain a comfort level with the bid computations before pushing live to the publishers.

Multiple Conversion Event Tracking
Marin Search Marketer improves your bidding decisions by basing them on the types of conversions each keyword is driving. You can easily create multiple conversion types, specify a value for each conversion type and map those conversions to events you wish to monetise on your site. For retailers, an event may be defined as a customer clicking the ‘store locator’ button. For service providers such as insurance companies, an event may be a prospect completing a quote form. Website events like these often influence sales over the phone and in-store. In order to link these offline transactions to online activity, Marin reports and optimises keyword bidding to reflect all the value driven by search marketing.

INTERACTIVE, BUSINESS-LEVEL REPORTING & ANALYTICS

Marin Search Marketer delivers a deeper understanding of search activity to drive better marketing decisions. Based on granular and easy-to-navigate metrics, advertisers can quickly:

	•	Identify top and bottom keywords and creatives
	•	Pivot and drill interactively to understand key drivers
	•	Roll up results to cross-publisher, business-level folders
	•	Generate branded, management-ready reports

Marin’s ad-hoc analytics and automated reporting produces significant time savings for even the most efficient search marketers.

Automated Management-Ready Reports
Standard monthly reporting consumes countless hours with tasks such as formatting, updating, publishing and emailing PDFs. Composite Reports compile any mix of data from multiple publishers, accounts, campaigns, ad groups, creatives, and keywords with the utmost convenience and accuracy. Marin offers visually pleasing, branded reports that may be sent to clients, team members or management on an automated schedule.

Excel Integration via Web Services
Some SEM campaigns require highly-customised analysis that utilises pivot tables and statistical methods for specific reporting requirements. Search marketers dedicate extensive resources to building these Excel-based reports. Instead of wasting that investment and taking time and additional resources to learn new reporting tools, web service integration to Excel uses the pre-existing templates. This approach keeps the learning curve low, improving ROI with no additional resources required.

Alerts
Marin alerts are a key time and money-saving feature for performance search marketing, especially in a testing environment. Through a single interface, the end-user can set automated monitoring for key performance metrics across all publishers, watching for a sudden drop in conversion rate, disapproved copy, inactive keywords and more. The user is then able to quickly react and resolve any testing issues accordingly.

SEM DATA INTEGRATION

One of the hallmarks of an enterprise-class application is the ability to handle the significant data sets of large clients with vast data needs. SEM Data Services is Marin’s proprietary technology infrastructure that governs the timely, accurate and bi-directional transfer of large quantities of search-related data between Marin Search Marketer and all other facets of the search marketing ecosystem (e.g. publishers, web analytics and tracking, order-management, and inventory systems). Critical data is trafficked, synchronised and stored for hundreds of clients every day. As millions of keywords are loaded into any account, the unique design processes complex queries in seconds, captures publisher changes, updates publisher settings, stitches revenues with costs, and manages all other inflows and outflows for the application. With over 99.9% application uptime, clients can run their SEM programmes 24/7 and rest assured that their information is hosted in a secure, scalable, high-availability environment. Marin’s SEM Data Services is designed to withstand the demands of your business and deliver instant, accurate results.

Flexible Revenue Capture
Marin has three methods to integrate with your existing infrastructure: file upload, Marin tracking pixel or publisher pixel (Google, Yahoo!, and Bing). We also offer simple and flexible data export of any data within Marin via FTP.

Bi-directional Synchronisation
Marin keeps accounts and campaigns synchronised, even when changes are made outside of the Marin application. Search marketers can continue to use tools such as Adwords Editor, and the publisher account managers can continue to log into Ad Center interfaces to help with campaign improvements. All changes are picked up by Marin and reflected in the Marin Search Marketer application.

MARIN CLIENT SERVICES

Marin dedicates highly-experienced Client Service Representatives and Senior Account Managers to address day-to-day needs and ensure that all client expectations are met. The Client Service team assists you to reap maximum value from the Marin Search Marketer application and works strategically with you to establish and meet your business goals .

Each client also has access to Web-based, hands-on Marin Search Marketer training including search best practices, new release training and periodic webcasts Marin’s Client Services Team offers 6:00AM – 6:00PM GMT M-F live customer support in addition to off-hour online support.

TRY MARIN SEARCH MARKETER TODAY AND SEE IMMEDIATE RESULTS

Marin Search Marketer is a browser-based, software-as-a-service offering and is designed for rapid deployment. Most search marketers can be up and running in a day.